Serena Hotels
A group of unique Hotels, Resorts and Safari Lodges

Graphic Standards
Sales and Marketing Brochures
Web Site

Serena luxury resorts, safari lodges and hotels are located in some of the world's most remote and exotic settings. The ambience of each of the properties has been shaped to reflect its surroundings. Local traditions and native arts and crafts and have been used throughout to create a special sense of place in each location.

An eco-tourism pioneer, Serena has initiated important environmental programs to protect the wildlife and fragile habitats in which it operates. At the same time, it is committed to a quality of accommodations and the same levels of service found in luxury hotels any-where in the world.

In partnership with John Lees & Associates, we helped to create a corporate identity that was appropriate to both its exotic locations and its sophisticated luxury standards. The program included a unique symbol, standards for all brand applications and graphics, and group and property marketing brochures, including copy and on-site photography in Africa and Pakistan.

In addition to the identity and print program, a promotional web site was developed for the hotel group. The site included accommodation and amenity information, floor plans, and regional and local maps.