State Farm Insurance
An insurance and financial services company

Program Identity
Fleet Graphics
Signage
Print Materials

Since 2003, the Florida's Turnpike Motorist Assistance Program (MAP) and has been sponsored by State Farm Insurance Company. Fourteen safety vehicles patrol the Florida's Turnpike's Mainline from the Homestead Extension to I-75 in Wildwood, Fla., as well as the Sawgrass Expressway.
A straightforward and highly visible design was created for the State Farm Safety Patrol.  Work included design and production of fleet graphics, service plaza signage, printed materials and driver uniforms.
In September 2006, State Farm will be launching the Safety Patrol on Colorado's E470 Expressway.