ITT Corporation
Hotel and Gaming Brands

Graphic Standards

During the mid-90s, ITT Corporation was a company undergoing rapid change. In just a few years it had evolved from one of the last great conglomerates to a company focused entirely on hotel and gaming interests.

As ITT divested itself, the potential power of its famous hotel and gaming brand names became more important to the corporation. As with most brand driven companies, each brand was expected to prevail in its target markets.

In partnership with John Lees and Associates, identity and print graphics standards were developed for all corporate divisions and brands, such as Four Points Hotels, Sheraton Hotels and Resorts, Caesars, the New York Knicks and the New York Rangers.

The new graphics standards ensured ITT recognition while allowing each brand to assert its own identity.